Nature Advisory

Understand Biodiversity.
Invest in Nature.

We guide companies through biodiversity — from understanding their exposure to investing in verified conservation projects.

Our Services What is 30 by 30?
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Nature is not charity.
Nature is capital.

In December 2022, nearly 200 countries adopted the Kunming-Montreal Global Biodiversity Framework — a historic breakthrough comparable to the Paris Agreement, but for nature.

The headline goal: protect 30% of the planet by 2030 — on land and at sea. By 2050, all degraded ecosystems should be restored.

What are Nature Credits? Nature Credits are an emerging financial instrument — certified units representing a measurable improvement in ecosystems. Similar to carbon credits, but for nature: biodiversity, water quality, intact habitats. The EU Commission published its Roadmap towards Nature Credits in July 2025. The concrete standards are being defined over the coming years.

Why now? For the first time, three things come together: political mandate, legal obligation through the EU Nature Restoration Law, and an emerging certification framework. Companies that act today understand the topic before it becomes mandatory — and help shape the standards.

>50%

of global GDP depends on intact ecosystems (WEF)

6×

faster than natural — the current rate of species extinction

$700bn

annual financing gap for global biodiversity conservation

1m

species at acute risk of extinction (IPBES)

Where do we stand? Current protection status of the planet
🌿 Land area protected 17% of target 30%
Target 30%
🌊 Ocean area protected 8% of target 30%
Target 30%
Source: IUCN / UNEP-WCMC 2024 · Target: Kunming-Montreal Agreement by 2030
2022
Kunming-Montreal Agreement — global biodiversity framework
2025
EU Roadmap Nature Credits · CSRD Omnibus Reform
2027
EU certification framework for Nature Credits completed
2030
30% of the planet protected — land and sea
2050
All world ecosystems restored
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Services

What we do for you

We are building our service offering together with first pilot partners. Get in touch if you want to be among the first.

Example output: Biodiversity risk matrix
High-Level Materiality Analysis — LEAP Approach
Dependencies by business unit
Raw mats.
Water
Logistics
Sales
Production
Supply chain
IT
Admin
● High ● Medium ● Low
LLocate
EEvaluate
AAssess
PPrepare
01 — Analysis

Discovery Workshop & Transparency

In a half-day Discovery Workshop, we analyse your company's dependencies on and impacts to natural ecosystems — structured around the internationally recognised TNFD LEAP approach.

LEAP Framework TNFD Materiality Risk Matrix
Example output: Project recommendations
Mangroves
Coast · Bangladesh
Sundarbans Mangroves
Verified CSRD E4 SDG 14
Wetlands
Wetlands · India
Ramsar Wetlands
Verified TNFD SDG 6
Coral reefs
Reef · Philippines
Coastal Reef Protection
Verified CSRD E4 SDG 14
02 — Matchmaking

Project Match-Making

From a growing database of verified conservation projects, we identify the project that fits your sector, location and sustainability goals — carefully curated, greenwashing-resistant.

Project selection Quality review Risk assessment SDG alignment
Example output: Project impact report
Impact Report — Sundarbans Project 2025
Protected project area 4,200 ha ↑ new
CO₂ sequestration (project) 12,400 t ↑ +8%
Species impacted (project) 34 ↑ +4
ESRS E4 reporting contribution ✓ usable
SDG 14 contribution ✓ confirmed
03 — Reporting

Monitoring & Reporting

We make the impact of your conservation investment visible and reportable — project-level KPIs that can feed directly into ESG reports, CSRD documentation and external communications.

Project KPIs CSRD contribution SDG mapping Impact report
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Charlotte Noltenius
Founder

Charlotte Noltenius — Economist & Founder

I believe companies are one of the decisive forces in the fight against biodiversity loss. Not as a side topic — but as economic actors with real leverage.

As an economist with nearly ten years of experience in sustainability consulting, strategy and transformation, I work at the intersection of NGOs, conservation projects and companies. I translate ecological complexity into economically actionable steps — and build bridges between worlds that rarely speak to each other.

30 by 30 is my third venture — following my time as co-founder of Planet Now. The next generation of conservation investment is emerging. I'm in.

Connect on LinkedIn
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FAQ

Frequently Asked Questions

What does 30 by 30 mean?

30 by 30 refers to the global goal of protecting 30 percent of the Earth and oceans by 2030. It stems from the Kunming-Montreal Global Biodiversity Framework adopted in 2022 — the most significant international biodiversity agreement in decades.

What are Nature Credits?

Nature Credits are certified, tradeable units representing a measurable improvement of ecosystems and biodiversity — similar to carbon credits, but for nature. The EU Commission published a Roadmap towards Nature Credits in July 2025. A full certification framework is expected by 2027.

Does my company need to report on biodiversity today?

Under the revised CSRD Omnibus reform (2025), companies with more than 1,000 employees and over €450m in revenue are directly subject to mandatory reporting — first required in 2028 for the 2027 financial year. Smaller companies are indirectly affected: large customers, investors and banks increasingly request biodiversity data along the supply chain. The TNFD LEAP approach provides a recognised framework for analysis.

What is a Discovery Workshop?

The Discovery Workshop is our entry-level format: a half-day structured session in which we jointly analyse where your company depends on natural systems and where it leaves an impact — following the TNFD LEAP approach. The result is a first risk matrix and concrete recommendations. For pricing, please reach out directly: hello@30by30.de

How are conservation projects selected for the database?

Our project database exclusively includes projects that have already undergone an independent governmental or scientific assessment. We additionally evaluate each project against our own impact framework across three dimensions: ecosystem type, primary impact, and reporting suitability.

Contact

Get in touch.

The EU framework for Nature Credits is taking shape — and so is 30 by 30. If you want to be part of it from the beginning, write to us.

For Companies

You want to engage with biodiversity but don't know where to start? As a pilot partner, we develop an approach together — and help shape how this market will work.

hello@30by30.de →

For Project Partners

You run a conservation project and are looking for corporate partners? We are actively building our project database and welcome projects with measurable impact.

hello@30by30.de →

For Experts & Co-Founders

You know biodiversity from the inside — as a scientist, consultant or practitioner? I am looking for people who want to co-create and co-build 30 by 30.

hello@30by30.de →